Alice Williamson

Creative direction & Design

Imaginative, playful, and cross-disciplinary.

I love making things: Captivating audience and exciting minds to new ideas through creativity.

I create engaging concepts, products, and experiences across brands, ads, education, toy design, fashion, editorial, and theatre.

Projects

  • An image of The Cultural Center.

    Hypnos

    Contemporary circus performance. Hypnos is an hour long performance featuring one circus artist and 5 other players in the form of light, sound, media, and visual design …the result, a deconstructed sensory dreamscape.

  • An image of The Float House

    Robot Ballet

    Artist Residence, Harvard University, ArtLAB. A choreographed human:robot pas de deux.

  • Amusable

    Creative and design concept. The foundational characters of Jelly Cats extraordinarily successful Amusable collection.

  • Ballerinas

    Creative and design. A 7 piece collection of unlikely animal ballerinas for Jelly Cat toys.

  • Magcians

    Character creation, soft design and production for the Kinetic Letters education programme.

Skills

  • An image of The Cultural Center.

    Brand + Product

  • An image of The Float House

    Film

  • Costume

  • Print + Set design

  • Illustration

  • Puppetry

  • Editorial

    Photography

  • Production + Manufacturing

  • Teaching

    Workshops

  • Toy design

  • 360 Ads

Shop DBA

Founded in 2009 as a creative solution to earn money while recovering from an injury as a young dancer: My well-crafted dancewear brand, DBA, quickly filled a gap in the market. It innovated everyday dancewear designs by prioritizing, quality, artistry, and functionality. Low waste systems, local adaptive production process, and short numbered design runs, kept the business flexible and aspirational in an ever-evolving global landscape, whilst my original illustrated prints became recognised the (dance)world over. DBA dancewear has had a few hype moments over the years, while the pieces themselves have (as designed) proven to be timeless.

Workshops

I’ve been teaching and sharing my love of ‘making’ since I was 6 years old. I officially founded DBA workshops in 2020 in alignment with the broader cultural movement toward sustainable consumption. In a landscape of digitally exhausted consumers I seek to connect people in real life. My goal is to inspire, and amplify engaging stories through the joy of elevated craft concepts, while placing experience and learning at the forefront as both the primary and most valued luxury.

Let’s create something!